Passtination

Passtination helps airlines extend their loyalty programs beyond the flight. Its service lets airline members earn miles, pay with miles and use benefits at local businesses around the world. The company says this costs the airline nothing. The text on its website does not state where the company is based.

The company says airline loyalty was built for flights, but many key moments of travel happen on the ground. These are the moments where people eat, stay, shop and explore. It says most airline loyalty programs have little presence in these moments. Its answer is to link members with local restaurants, hotels, fitness studios and experiences.

The airline gets a white-label experience, so members see the airline's own brand. The company builds and manages a network of local businesses for each airline. The airline chooses the cities, anywhere in the world. The company finds and signs up the businesses. It says the network is funded by merchants who pay for verified member visits.

The company also offers first-party data on how members use the program on the ground. Airlines can use it to understand, group and engage their members. The company names two aims for airlines. One is to create new miles revenue. The other is to reduce the outstanding miles liability. It says it handles everything behind the scenes, so the airline can focus on rewarding members and building stronger customer relationships.

The website describes the offer in short sections, from the missed opportunity to how the service works. It links to the company's LinkedIn page.