22North

22North is a software platform for airline passenger operations. It is sold by Phonon, a company based in Vadodara, Gujarat, in India. The site describes 22North as an airline's Manage My Booking across other digital channels, built to run passenger communication from before booking to after travel. It says the team has 20 years inside airline operations.

The suite has four products. RevenueMax turns passenger signals into capacity decisions, voluntary resolution and ancillary revenue. RecoverMax moves disruption recovery from queues to passenger self-service. ImpactMax sends real-time operational and emergency alerts. ConverseMax joins AI automation, human agents, WhatsApp, web chat and voice in one passenger service workspace.

The platform works across many message channels, including WhatsApp, WeChat, Telegram, SMS, email, RCS, Slack, Teams, voice call, web chat and Apple Messages. It connects to reservation systems from Amadeus, Sabre and Navitaire. The site lists benefits such as higher revenue per available seat kilometer, more ancillary revenue and easier handling of irregular operations.

Customer quotes on the site come from executives at Jazeera Airways, Vistara and Air Asia India. The company also says it won first place in the Royal Air Maroc Open Innovation Program. Phonon is described as a three-time Deloitte Technology Fast 50 company that builds communication technology for aviation, banking and retail. The site offers a demo sign-up and a contact form, and lists an address and phone number in Vadodara.