Altura Service

Altura is an onboard retail partner for airlines. The company runs inflight sales programmes and says it is independent of any one supplier or system. Its registered office is at 1 Rushmills, Northampton, in England. The site says it was founded in 2016 by a team with backgrounds in inflight retail, catering and airline operations.

The site offers three ways to work with it. In the fully outsourced model, Altura acts as Merchant of Record and runs the whole programme, from range and supply chain to crew sales, systems and payments. In the modular model, an airline takes only the parts it needs, such as barsets, shrinkage, cash, warehouse, fresh food or range. The advisory model gives an independent view on a supplier, a commercial model or a programme.

Altura also describes a role as retail integrator, joining several providers across IT, operations and retail. It states that its work covers 124 aircraft, 17 bases and five regulatory jurisdictions, with programmes in Europe and the Americas. The homepage mentions more than 150 products in its barsets. Customer countries on the page include Greece, Italy, the UK, France, Spain, Guatemala, El Salvador, Costa Rica, Colombia, Ecuador, Peru, Chile and Argentina.

The about page names the chief executive, Caroline Ulbrich, and the chief commercial officer, Neale Jouques. It mentions a start-up for Avianca across five operating certificates in South America in three months. A testimonial comes from the Volotea team. The contact page has an enquiry form for onboard retail programmes.