Meili Travel Technology Ltd.

Meili Travel Technology is a software company that runs a direct ancillary distribution platform for airlines and travel brands. The platform lets them offer car rental, hotel and mobility products inside their own booking journeys. It is a technology platform that provides the infrastructure for direct distribution. It is not a marketplace and it does not resell products.

The company aims to remove unnecessary middlemen from ancillary sales. Airlines and travel brands deal directly with car rental, hotel and mobility providers. Meili says this gives clearer costs, better performance and more open relationships. Its stated mission is to build an open, trusted travel ecosystem where partners keep control, and travellers see clearer offers and loyalty is rewarded properly.

Meili says it is a true platform, not a single-purpose tool. One shared technology base supports several ancillary products through a single integration and operating model. This keeps things simple as partners grow. The platform is built for global travel brands and for busy booking systems that need speed, security and flexibility.

Loyalty is built into the platform. It supports earning and spending of points, exclusive content and recognition for travellers. The company also points to better product placement and merchandising, higher conversion and attachment rates, and revenue growth at each step of the journey.

Three groups use the platform. Airlines and travel brands offer ancillary products in their booking flows to lift conversion, loyalty and revenue. Car rental, hotel and mobility partners sell directly through trusted airline and travel brand channels, and they keep control of pricing, products, loyalty and commercial ties. Travellers get clearer pricing, relevant offers and booking steps that feel like part of the brand they trust.

The platform is designed to grow with the industry. Ancillary plans are moving beyond car rental into hotels, mobility and new services. Meili uses a shared data foundation, modular integrations and ongoing optimisation to help partners adapt to new loyalty models and new markets. The company says its team has long experience in travel, technology and commercial work. It forms partnerships on a strategic basis.

Services

• Direct ancillary distribution platform
• Car rental distribution
• Hotel distribution
• Mobility product distribution
• Loyalty earn and burn
• Merchandising and product placement