ADC Data and AI Consultancy

ADC Data and AI Consultancy is a consulting firm in Amsterdam, the Netherlands. It helps airlines and other transport providers use data and AI to make better pricing, marketing and sales choices. Its work links analytics to commercial and operational decisions.

The firm says modern retailing is changing how transport companies design, price and sell their products. Commercial leaders must balance dynamic pricing, bundles of extras, complex networks and rising customer demands, often while demand is hard to predict. The firm argues that older revenue management and marketing methods can no longer keep up. It combines advanced analytics and optimisation with deep aviation knowledge.

One focus is value measurement and experimentation. The firm builds testing frameworks so that commercial, digital and operations teams can judge the real impact of new ideas, from pricing changes to customer-facing updates. It uses statistics and causal methods to cut noise. It also describes a case study on helping LATAM Airlines reduce the risk of innovation.

A second focus is price optimisation. The firm builds models of what customers are willing to pay, across fares, fare families, ancillaries and bundles. It mixes analysis of past data with experiments, so models separate real customer response from market noise. Clients can see how sensitive prices are on different routes, customer groups and products, and can improve demand forecasts.

A third focus is personalisation and smart messaging. The firm helps teams move past fixed rules and segments. It builds adaptive systems that learn from each interaction and decide who to target, when to act and which offer to send. Teams can see which customers are truly swayed by an offer.

The firm reports results from its work. These include a go-to-market process that is 80 percent faster through experimentation, and more than 2.9 million dollars in new revenue from ancillary pricing. It also reports a 24 percent gain in engagement from causal decision models.

The firm works as a scientific partner embedded in the client team. Solutions fit the client's existing systems and data, and the client keeps control of the models, knowledge and plans. It also publishes insights on revenue optimisation.

Services

• Value measurement and experimentation
• Price optimisation
• Personalisation and smart messaging
• Revenue management analytics
• Demand forecasting
• Data and AI consulting