Heads Up Technologies

Heads Up Technologies is an aircraft cabin electronics manufacturer based at 4550 Excel Parkway in Addison, Texas, in the Dallas area. It designs and builds lighting, cabin management and in-flight entertainment systems, audio equipment and safety products for business and commercial aircraft, working with airframe manufacturers and with the aftermarket. The site shows customer logos for Cessna and Beechcraft (Textron Aviation), Embraer, Gulfstream, HondaJet and Dassault Aviation.

Products

• Lighting: internal LED lighting and photoluminescent floor path markings; the site says all photoluminescent products are REACH compliant and that saf-Tglo eco E1, described as the first sustainable emergency floor path marking product, launched in June 2024
• CMS/IFE: cabin management and in-flight entertainment systems with high-resolution passenger interfaces and connectivity
• Audio: aviation-grade audio for in-flight entertainment and cockpit-to-crew communication, sold under the ALTO brand, including ALTO MySound
• Safety: systems for situational awareness and emergency response

Engineering

Every product is designed in-house. The site lists an in-house Design Organization Approval, analog and digital electronic design, schematic capture, printed wiring board layout, simulation, mechanical engineering, 3D modelling, thermal analysis, software development, system engineering, industrial design and production engineering. A testimonial from an electrical engineer at ALOFT AeroArchitects describes ALTO equipment installed on several VVIP business jet interiors.

Facilities

The company has six facilities in the United States, the United Kingdom and Germany:

• Heads Up Technologies, ALTO and STG in Texas: FAA production approval holder, FAA and EASA Part 145, engineering
• A subsidiary in Kirkland, Washington (5612 Lake Washington Blvd. NE, Suite 200)
• ALTO engineering in Florida
• STG in Cwmbran, United Kingdom: CAA production organisation approval and engineering
• STG in Hamburg, Germany: EASA design organisation office

Company

Heads Up states its values as integrity, teamwork, excellence and expertise, and reports an EcoVadis Committed sustainability badge received in 2025. It serves OEM, aftermarket, business aviation and commercial aviation customers.

Contact

Description from the company's website (October 2026). Not a Cirrus Aircraft authorized service center. Is this your company? Claim this page to add photos and keep your details up to date.