Rotate

Rotate is an air cargo company that combines strategy consulting, software and market data. The company calls itself a CargoTech company. Its head office is in Utrecht in the Netherlands, and it has a second office in Kuala Lumpur, Malaysia. The team has more than 70 people across four countries.

The consulting team works on the biggest questions in air cargo. Its clients include airlines, airports, governments, lessors and investors. Topics include economic development and hub strategy, cargo strategy, market and traffic forecasting, due diligence, and freighter fleet and network design.

Rotate sells software for airline commercial decisions. Its products are Sales Cockpit, Sales Steering, Fleet and Network, and a Compliance product. The company bought Pandora Intelligence to add the compliance product. In October 2026, Rotate launched new air cargo screening software that it built alongside major cargo airlines.

Rotate's market data covers demand and capacity across more than 9,000 airports and more than 200 aircraft types. Its products include Live Capacity data, air demand data and forecasts. Customers can register for Live Capacity online. The company also lists a Sentiment Index product.

The data services team offers data strategy and capability work, architecture and cost reviews, hands on engineering and value added migration. In June 2026, Rotate bought Data Build Company to launch Rotate Data Services. In May 2026, GEODIS said it had integrated Rotate data into its air cargo intelligence.

Rotate displays ISO 27001 certification and SOC 2 security badges. Rotate is a proud member of CargoTech and TIACA. Its team includes people from more than 18 nationalities. The company says it works with the industry, through co-development as well as consulting.

Services

• Strategy consulting
• Sales Cockpit
• Sales Steering
• Fleet and Network
• Compliance software
• Live Capacity market data
• Air demand data and forecasts
• Data strategy and services
• Hands-on data engineering
• Sentiment Index