ReluGroup

ReluGroup provides pricing intelligence for airlines. It describes itself as a real-time intelligence gateway that improves an airline's existing revenue technology. It turns scattered signals into pricing decisions that can be explained.

The gateway brings data from many sources into one place. These range from GDS and NDC connections to social events and competitor data. It also takes in data through APIs, MCPs and LLMs, and it returns decisions in milliseconds. Pricing reacts to real-world events, disruptions and trends, not only to past booking patterns.

Every price recommendation comes with a clear reason, so people stay in control. ReluGroup says this avoids black box tools. The company says it gives pricing analysts back three to four hours a day by cutting manual work. Its decisions are checked for confidence and adjusted for risk. Staff can explain, confirm, publish, refine and customise each recommendation.

ReluGroup lists three solution areas beyond pricing. Willingness to pay looks at where real demand sits in the market, using live passenger behaviour. Historical averages miss the context of individual customers, so it uses real-time behavioural signals instead. Offer and order orchestration covers offers that change in real time. The company says traditional pricing engines were not built for this level of complexity. Market aware decisions help revenue management systems and pricing engines that can under or over estimate the current market. An intelligence layer then refines the pricing plan to raise revenue.

The company says pricing is a strategic discipline and that airlines should stay in control of their strategy and revenue. Its team includes people who held senior roles at Air New Zealand, Amadeus, easyJet and Wizz Air.

Services

• Real-time pricing intelligence
• Explainable price recommendations
• Willingness to pay analysis
• Offer and order orchestration
• Market aware pricing decisions
• Revenue technology connectivity