Bluebox Aviation Systems

Bluebox Aviation Systems builds digital passenger experience platforms for airlines. The company is headquartered in Dunfermline, Scotland, with team members across Europe, the United States, Australia and Singapore. It organizes its work around three aims that it calls Earn, Entertain and Engage: earning ancillary revenue, entertaining passengers and engaging them with an airline brand.

Products

• Blueview, a passenger experience platform that delivers entertainment, shopping and services
• Blueview Cloud, which links content, commerce and passenger services in one platform and uses high-bandwidth connectivity
• Bluebox Wow, a battery-operated portable wireless streaming device, with an aircraft-powered version also available
• Blueview on Airbus Airspace Link, the Airbus onboard hardware and software infrastructure, available as linefit and retrofit for A320 and A330 family aircraft
• A mobile platform SDK so that airline apps can integrate Blueview

Onboard retail

• Passengers can order food, drinks and products on their own devices
• Payments can be prepaid, made in the booking path or taken onboard, with offline payment processing
• Integration with an airline's own retail and point of sale systems, or a notifications-only mode for faster launch
• Dynamic pricing, merchandising and bundling
• The company says in-seat ordering can raise revenue by 10 to 20 percent

Entertainment and engagement

• Movies, television, games, audio and interactive content
• Free or pay-to-access models, and advertising such as banner, interstitial and pre-roll
• Third-party application integration, such as a 3D map
• Loyalty program registration and destination activity booking

Services

• Design and development, including a branded passenger interface
• Content management with MPAA certified premises
• Operations and support throughout the life of a platform
• Data capture and reporting for analytics

Company facts

• Awards include Crystal Cabin, APEX Innovation and Inflight awards
• Airline customers named on the site include Royal Jordanian and Air Astana
• US phone: +1 866 922 8448

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