Acumen Design Associates

Acumen Design Associates is a multidisciplinary design consultancy. The company has provided design services since 1981. It specializes in product and transport design. Much of its high profile work is in aviation and transport. The consultancy is based in Clerkenwell, London.

The company offers industrial design services. It provides human factors and ergonomics expertise. It creates CGI and VR modelling and prototyping. It also performs conceptual engineering and production design liaison. The team works on patent and IP protection for its designs.

Acumen provides brand and experience design services. This work includes trends and customer insights. It uses co creation methodology. It also performs graphic and identity design. The company develops service design strategy for its clients. It specializes in colour, material and finish design. This process defines the look and feel of a brand through colour and texture. The team immerses itself within brand heritage and provenance.

The consultancy has completed many aviation projects. These include cabin work for the Air Canada A321 XLR. It also designed cabins for the Air Canada B787 10. The company worked on The Room FX for ANA. It created designs for the British Airways A320 and A321neo short haul fleet. The Clean Sky 2 business jet design programme is also part of its portfolio.

Acumen serves clients in several markets. These include aviation, marine, rail, life sciences, fast moving consumer goods and consumer products. Its clients range from large brands to start ups. Listed aviation and transport clients include Airbus, British Airways, Etihad Airways, Delta, jetBlue, ANA, United, Recaro, Air Canada, Safran, P&O Cruises, Cathay Pacific and Jamco.

The company has won design awards for its work. It received a Crystal Cabin Award in 2026 for cabin concepts. It holds patented designs across a variety of industries. Acumen has acted as a founding investor in some start up ventures. It has also been the creative force behind a number of successful entrepreneurs and business ventures.

Services

• Industrial design
• Human factors and ergonomics
• CGI and VR modelling and prototyping
• Conceptual engineering
• Production design liaison
• Patent and IP protection
• Brand and experience design
• Graphic and identity design
• Service design strategy
• Colour material and finish design