Right Rudder Marketing

Right Rudder Marketing is a pilot owned marketing agency. It works only with flight schools and aviation businesses in the United States. The agency says its stated mission is to help 100 flight schools double their student body by 2026. Its crew has nine people, including marketers, designers, developers and instructors.

Its services form one marketing system. The agency builds websites and landing pages for flight schools. It handles search engine optimization and AI search optimization, so that schools are named when students ask AI tools. It runs paid advertising on Google, Meta and YouTube with conversion tracking. It also produces video, manages Google Business Profile listings, and manages directory listings and citations.

A flight school CRM handles forms, automated email and SMS, and handoffs to the school. The agency says it tracks visitors, leads and enrollments in one report, so schools can see what each dollar did. It also offers a no cost marketing audit of all four parts of the system.

The agency works with helicopter schools, Part 141 and Part 61 schools, flying clubs and other kinds of flight school. The site says it covers all 50 states and more than 270 metro areas. Its client logos include Summit Flight Academy, Hawkins Flight Academy and Sun City Aviation.

The company says it has generated more than 10 million dollars in revenue for its flight schools. It says it found more than 10,000 prospective student pilots in one year. It also says Google Ads and PPC campaigns added more than 1,000 students to flight school funnels, at an average conversion rate of over 7 percent.

The website lists three programs that start at 1,000 dollars a month, plus a custom enterprise option. The company publishes a blog, The Aviation Business Podcast, webinars, Flight Deck Magazine, a marketing handbook and free checklists and guides. The site also lists NAFI sponsor, NBAA member and FSANA member status.

Services

• Website and landing page development
• Search engine optimization
• AI search optimization
• Paid advertising
• Video production
• Google Business Profile management
• Directory listings
• Flight school CRM
• Marketing audits
• Marketing handbook