IMG Media Ltd

IMG Media Ltd runs Sport 24 and Sport 24 Extra, which are live sports channels for airlines and cruise lines. Its business site is aimed at carriers and brands that want to show live sport to passengers. The channels are owned and produced by IMG, a global sports group.

The channels launched in 2012. They broadcast 24 hours a day all year round. The text says they offer more than 6,000 live hours of content to millions of passengers. Sports named include football leagues, world cups, golf majors, tennis grand slams and American sports.

Airlines can become broadcast partners and show live sport on board. Cruise lines can do the same at sea. Brands can also advertise to the passengers who watch. The site invites private aviation and superyacht operators to get in touch as well.

The site quotes a 2024 passenger survey from Endeavor Analytics. In it, 74 percent of passengers said access to live sport was important. A further 52 percent agreed that Sport 24 is a factor when booking. Also, 81 percent wished it was offered on other carriers.

An NBA media executive is quoted on the site about the NBA partnership with IMG and Sport 24. Passenger posts from social media are shown too. A page with the live schedule is available.

A contact form lets visitors state their interest as airline, cruise line, private aviation, superyacht, advertising, rights holder or other. The company is described as the official onboard broadcaster for some partners.