Spafax

Spafax is a travel media agency headquartered in London. It works for airlines and other brands across three areas: entertainment, advertising and creative production. The company says it began in 1995 and is a member of the WPP group.

Services

• Entertainment: curation and aggregation of inflight content from studios, distributors and streaming platforms, plus the Spafax One digital platform
• Advertising: media sales connecting advertisers with airline passengers in lounges and on board, including digital, print, ambient and experiential media
• Creative: Spafax Studio produces original stories and digital content for airline brand experiences
• Content acquisition, technical services and brand partnerships

Customers and locations

Named airline clients include British Airways and Lufthansa. The company lists ten offices: London, Toronto, Los Angeles, Orange County, Dubai, Singapore, Hong Kong, Frankfurt, New York and Beijing.

Company facts

• Member of the WPP group
• Headquarters in London
• Leadership includes chief executive Niall McBain, who joined as an account director in 1995

Inflight and airport media

Spafax says it offers a total customisation of the entertainment experience for airlines, with analytics and visibility through its digital platform. Its media offer reaches passengers at home, in airport lounges and during flights, and it also describes destination touchpoints that continue engagement after the flight.