Hubway

Hubway is a French company that provides conversational AI agents for airports, train stations and shopping malls. Its agents give visitors natural, context-aware assistance in large physical spaces: passengers scan an information panel or touchpoint, ask a question in their own words and receive directions, service information and real-time updates. Hubway describes itself as the missing layer between people and places.

How it works

• Information panels and touchpoints placed across a hub become entry points to an intelligent assistant
• Passengers get answers anywhere, at any time, in more than 90 languages, for example directions to a gate with walking time, nearby restaurants or seating and charging points
• An indoor semantic map powers wayfinding and commerce suggestions, recommending the right product to the right passenger at the right time
• Operators gather anonymised insights on movement, demand and behaviour for operational and commercial decisions, and can improve airport service quality scores
• Hypermodality: the company's term for combining several interaction modes in airport conversational AI

Airport deployments

Paris-Beauvais Airport has strengthened its partnership with Hubway through 2029, and the airport says the service lets it keep passengers informed and guided throughout its terminals in over 30 languages while easing the workload of frontline teams. Vienna Airport is piloting Hubway's conversational AI agent for passenger guidance, and the company also works with retailers on in-store guidance.

Events

Hubway is listed as an exhibitor at Airports Innovate 2026, the World Aviation Festival 2026 and Passenger Terminal Expo 2027.

Contact

Hubway is listed under Aircraft Software, Airports.
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