Vaer

Vaer is a watch company founded in Venice, California, in 2016 by Ryan Torres and Reagan Cook. The founders wanted to create an everyday wristwatch that combined simple design with durability and outdoor use. The company began selling watches in 2017, with early support from family and friends. Its collection has grown to include quartz watches, automatic watches, dive watches and chronographs.

Watches Designed for Daily Use

Vaer started with the idea that a watch should work in different settings without needing to be changed.

The founders focused on watches that could handle outdoor activities while remaining suitable for everyday wear.

Water resistance is a central part of the brand's approach. Vaer states that all its watches are designed for swimming, surfing and diving.

The company includes a waterproof warranty with every watch. This protection applies when the crown is properly sealed and the watch remains within the warranty period.

For people who spend time outdoors, these features are an important part of the design.

American Assembly and Watch Production

Vaer began exploring American watch assembly as the business developed.

In spring 2018, the company released its first batch of watches assembled in the United States.

This was not a simple process. The founders faced increased costs and challenges because an established American watch manufacturing network was not available to them.

Many Vaer watches now have more than 60% US origin when assembly, movements and straps are considered.

However, the company makes an important distinction. Its watches are assembled in the United States but do not qualify for the label "Made in USA."

From Quartz Watches to Chronographs

By early 2019, Vaer had developed confidence in its C5 Quartz model and began reaching out to watch enthusiasts.

The company later introduced automatic watches, drawing on the history of military timekeeping.

In 2021, Vaer focused on practical functions and developed models including the D4 and G7, both based around its dive watch case.

The next major project was a chronograph.

Development led to the R1, released in autumn 2022. According to Vaer, it became the company's most successful product launch at that time.

Warranty and Product Support

Vaer provides a two-year limited warranty on its watches.

This covers defects in materials and workmanship during normal use. Its waterproof warranty also provides protection against water damage under the stated conditions.

The company continues to present its watches through collections and lookbooks. Its 2026 Lookbook features current models alongside clothing and outdoor settings that fit their intended use.

For pilots and aviation enthusiasts who also enjoy outdoor activities, Vaer offers a practical approach to watch design. Its focus on durability, water resistance and simple styling makes it relevant beyond aviation alone.