Strategy&

Strategy& is the global strategy consulting business of PwC. It helps leaders make clear choices, build distinctive capabilities and deliver lasting business results, drawing on more than a century of consulting heritage and more than 5,000 strategy partners, consultants and staff worldwide, with offices in over 50 countries. The firm works with clients from the strategic choices that set direction through to the operating models, investment priorities, technology and execution needed to deliver them, and combines sector knowledge with AI-enabled insight and PwC's global reach.

Aerospace and defence practice

• Advises defence ministries, armed forces, aerospace primes, space agencies, security organisations and the industrial and technology partners that support them
• Defence strategy and modernisation: long-term defence strategy, force design and capability modernisation to meet evolving threats
• Military aerospace strategies to strengthen capability, accelerate innovation and improve resilience across manufacturers, defence organisations and service providers
• National and commercial space strategies, from sovereign capability and infrastructure to the partnerships and platforms shaping the new space economy
• Security, resilience and the industrial base, connecting innovation, digital and reimagined risk into a more sovereign and adaptive operating model
• Analytics and AI embedded across its work to sharpen situational awareness, accelerate programme delivery, strengthen supply integrity and support secure adoption of frontier technologies

The practice notes that global military expenditure reached a record 2.9 trillion US dollars in 2025, citing SIPRI, and that readiness is becoming the defining test for aerospace, defence and security leaders as AI, autonomous systems and new operating domains raise the standard for how the sector performs. Named practice leaders on the aerospace and defence page include partners in Norway, Italy, Spain, France and the Maghreb, and the Middle East.

Other services

Beyond aerospace and defence, Strategy& serves industries including energy, resources and sustainability, industrial manufacturing and services, private equity, technology, media and telecommunications, and transport, mobility and logistics. Its capabilities cover enterprise and functional strategy, technology and digital strategy, sustainability strategy, transformation and value realisation, deals strategy, and organisational culture, and it offers the Org DNA Profiler, a diagnostic that classifies organisations into seven models based on decades of the firm's research into how organisations execute.

Shows

Strategy& appears in the sponsor lists of the Dubai Airshow 2027, where it is listed as a conference sponsor.

Contact

Global network with offices in more than 50 countries
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