SimpliFlying

SimpliFlying is an aviation strategy firm founded in 2008. It advises airlines, airports and technology companies on marketing, sustainability and artificial intelligence. The company says it has worked with more than 120 aviation clients across six continents, and that it began by advising airlines on social media strategy.

Services

• Marketing and brand strategy, including airline branding, customer experience and crisis communications
• Sustainability advisory, including a practice launched on Earth Day 2022
• SoarAI: advice and a podcast on artificial intelligence in aviation
• Original research and reports
• Immersions: site visits for aviation leaders to technology companies
• Executive programmes and keynote speaking by founder and CEO Shashank Nigam

Books and media

The company has published three books on aviation branding and sustainability: SOAR and the two-volume Sustainability in the Air series. It runs newsletters on sustainability, AI in aviation, and marketing and brand strategy.

Company facts

• Founded in 2008
• Consultants work from the United Kingdom, Singapore, Canada, India and Spain, according to the about page
• Team includes a chief product officer, chief sustainability officer, head of consulting, and brand and design lead