SimpliFlying

SimpliFlying is an aviation strategy firm. It was founded in 2008. The firm helps airlines, airports and technology companies build trust. It works through measurable projects in sustainability, marketing and artificial intelligence.

The company says it has worked with more than 120 aviation clients across six continents. It began by advising airlines on social media strategy. Its work covers airline branding, customer experience and crisis communications. It also covers sustainability and the move to AI in aviation.

Services include marketing and brand strategy. The firm also gives sustainability advice. It launched a sustainability practice on Earth Day 2022. It offers original research and reports. Executive programmes and keynote speaking are also part of the work.

SimpliFlying runs SoarAI, a podcast and advice service on artificial intelligence in aviation. It also runs Immersions. These are site visits that take aviation leaders inside technology companies. The website lists a sustainability podcast called Sustainability in the Air.

The firm has published three books on aviation branding and sustainability. These are SOAR and the two volume Sustainability in the Air series. It also publishes newsletters on sustainability, AI in aviation, and marketing and brand strategy.

The website lists case studies with Engine Alliance, American Airlines, Cebu Pacific Air and Volaris. Its consultants work from the United Kingdom, Singapore, Canada, India and Spain. The firm does not publish a single head office address.

Services

• Marketing and brand strategy
• Airline branding
• Customer experience advisory
• Crisis communications
• Sustainability advisory
• SoarAI podcast and advice
• Immersions site visits
• Original research and reports
• Executive programmes
• Keynote speaking