Shemaroo Contentino

Name: Shemaroo Contentino
Telephone: +91 22 4031 9911

Indian and global content for airline inflight entertainment

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About Shemaroo Contentino

Shemaroo Contentino is an inflight entertainment content company based in Mumbai, India. It is part of Shemaroo Entertainment Ltd, an Indian film entertainment house that acquires, adds value to and distributes content. The company describes itself as a content partner for airlines.

The content library includes Bollywood and regional Indian movies, Hollywood movies, Indian and Hollywood TV shows, music videos, documentaries and self produced short content. The company also supplies content for maritime customers, such as vessels and cruise guests.

Shemaroo Contentino licenses content and represents content partners. Licensing is structured around airline route maps, regions and rights windows. Content packages are curated based on passenger preferences, demographics and route data.

Edit notes follow airline content guidelines and cultural sensitivities. The company also prepares metadata to help passengers find content on the airline platform. Its team handles in house formatting, editing and subtitling, including English, Arabic and Chinese.

Localization is available for several languages and large volumes. File conversion and encoding follow the requirements of airlines and content service providers. Final delivery happens through content service providers or preferred delivery hubs.

The company works directly with airlines and with more than 18 content service providers worldwide. Among them are Spafax, West Entertainment, Anuvu, Inflight Dublin and Stellar. Its content appears in the inflight entertainment offerings of airlines across the world.

The company holds the APEX Innovation Award 2026 for Best Inflight Entertainment. It calls itself the largest Indian content provider for airlines.