Bold Aviator

Bold Aviator is an apparel brand for people who love aviation. It sells shirts, hats and outerwear with flight themed graphics. The site says the brand started in 2022, when its founders found that most aviation clothing was dated and cheesy, so they began making what they wished existed.

The company says it began with one product, run from a spare bedroom, and grew because customers wanted more. It says its clothing is worn by pilots, ambassadors and anyone who loves aviation, and no license is required. The brand slogan is to Resume Own Navigation.

The shop lists items such as baby tees, hoodies, hats and graphic tees. Prices on the home page run from about 36 to 80 dollars. Named products include the Aspen Fly In Baby Tee, the Low and Slow Hoodie, the Aviator Hat, the Inverted Flight Team Hat and a Red Bull Air Force Hoodie. A new collection called Backcountry Flight Club was on show. Its first women's cut tee was launched in October.

The Flight Club is an ambassador program for people who love aviation. Members earn gear, get a members only price and can wear ambassador only apparel. They are also featured on the site, on social media and in email.

Shoppers can see expedited shipping on larger orders, easy exchanges and returns, and flexible payment options. New visitors can sign up for a first order offer of 15 percent off, new drops and early access. The site has a contact form and a rewards program, and it posts often on Instagram.