Yates+Partners

Yates and Partners is a guest experience transformation firm. It works with airlines, lounges, hotels and healthcare. The company says it creates environments that meet and exceed guest expectations. The site names Keith Yates as its founder.

The airline work starts with identifying a client's strategic goals and the moments that matter to travelers. The site says the firm has helped many airlines move from mid-level to top-tier NPS scores. Its approach covers safety and well-being, sustainability and service guest experience.

The lounge work covers guest experience audits, journey and ambience design, culinary curation, service delivery design, staff training and leadership development. The company says it co-founded the APEX World Class Lounge Award program with the Airline Passenger Experience Association in 2021.

The site says the APEX program judges four areas: safety and well-being, sustainability, service guest experience, and food and beverage execution.

Keith Yates has worked in brand strategy since 1978. The site says he has worked with clients worldwide. The site calls him the Architect of World Class Experience.

The site has a press and perspective page, a sustainability page and an insights section. The contact page is protected by a password, so its details are not visible. The site lists no street address or phone number.