Visual Approach Analytics

Visual Approach Analytics is a commercial aviation market advisory and research firm based in McKinney, Texas. It works for aircraft investors, lessors, manufacturers and airlines. The company says it takes a clear position on the market and tells clients when the data disagrees with the thesis.

Its research is built on large datasets covering fleets, schedules, orders, values and airline financials. The flagship product is Aircraft Intelligence Monthly. Each issue comes with a PDF report, a chart library, a special aircraft report and a live webinar. The company publishes 12 issues a year.

The research library also covers market insights, fleet demographics, airline profiles and aircraft values. Aircraft values and lease rates are published three times a year. Research and plans start at $65 a month, according to the website.

Aviation's Week in Charts is a free weekly chart with one argument and no paywall. The company publishes 52 free charts a year, every Thursday. Readers can subscribe to the newsletter to receive it by email.

The Slide Library gives teams full size chart PDFs to use in their presentations. Corporate partners can get white label PowerPoint files to format in their own branding. The website says its research is read by teams at Marathon Asset Management, Jackson Square Aviation, ITE Management, Bellinger Aviation and Amerginam Asset Management.

Advisory work covers investor decks and third party market analysis, aircraft and engine market outlooks, fleet selection, network and catchment analysis, and expert witness testimony. The company also offers aircraft and asset appraisals through its partner Collateral Verifications. The appraisal lead is an ISTAT certified senior appraiser.

The founder spent nearly two decades in the industry, with experience at Bombardier Commercial Aircraft and DHL. The team includes a managing partner who led appraisal work, an airline specialist who founded the Cranky Flier blog, and a senior associate with airline operations and fleet planning experience. The website says the firm is small and built from inside the industry.

Services

• Commercial aviation market advisory
• Investor decks and market analysis
• Aircraft and engine market outlooks
• Fleet selection and network analysis
• Expert witness testimony
• Aircraft and asset appraisals
• Aircraft Intelligence Monthly
• Aircraft values and lease rates
• Slide library
• Aviation's Week in Charts