The Walshe Group

The Walshe Group is an airline sales agent and destination marketing company. It works in Australia and New Zealand and has offices in both countries. Its head office is in Auckland. The company says it marks 50 years in business in 2026. It acts as a general sales agent, or GSA, for airlines. A GSA sells and promotes an airline in a market where the airline has no office of its own.

For airlines, the group handles the whole passenger side. This covers sales, marketing, public relations, customer service, finance and administration. The site says its account executives represent client brands in the trade. The group lists skills in airline pricing, fare filing, route performance analysis and market reports. It says it can offer anything from ticketing services to revenue building, and it adjusts its services to what each airline needs.

The group also runs finance work. It has qualified accountants who manage finance, tax, administration and compliance for airline partners. The site says it is an approved provider of airline related finance, administration and customer services. It reports steady growth in passenger revenue and yields for airlines it represents.

The second main business is destination marketing. The group represents tourism destinations in marketing, public relations and travel trade work. It says it has a strong focus on regenerative and responsible tourism. Regenerative tourism aims to leave a place better than before. Its events include trade roadshows, training sessions and media and content partnerships. Examples on the site include a Korea tourism roadshow in Auckland and work with Hawaii Tourism Oceania.

Client statements appear on the site. New York City tourism has used the group as its representative office in Australia and New Zealand since 2014. China Airlines has worked with it since 2012. Tourism Western Australia credits it with launches, roadshows and trade events. The site says its partner relationships last a long time, and that it has stayed with partners through both crisis and growth.

The group says trust and integrity guide its work with staff, clients and the travel trade. It also says it has strong contacts across the travel distribution channel, the media and digital platforms.

The website holds case studies, news and a contact form for confidential talks.