Advance Aviation

Advance Aviation is a full service airport marketing partner. The company works exclusively with small and mid sized airports across the United States. Its goal is to reduce passenger leakage while it increases enplanements, passenger retention and load factors. The company says airports need local travellers to fly from their home airport, which helps attract new service.

Its approach starts with a digital strategy. Creative concepting, traditional media buying and planning, and strategy development are layered on top of it. The company says its airport industry knowledge and full scale marketing services help airport partners meet their challenges and goals. The company builds a separate marketing strategy for each airport and puts a strong focus on community engagement, so that people who could and should fly local do so.

Digital marketing is a core service. It includes geo targeted display ads, behaviour targeted video, paid social and search engine marketing. The team reaches travellers in target areas with outbound campaigns for local flyers. It also runs inbound campaigns that promote tourism. Creative services include strategic airport landing pages, videos, logos, and display and social ads. Traditional media planning and buying is also part of the work.

The company says it has worked with more than 100 current and past airport clients across the country. Its case studies include Greater Binghamton Airport and Provo Airport, where air service marketing helped grow passenger numbers. The creative team has won 27 International Creative Awards and 63 New York State Creative Awards. Five of each were for aviation work.

Advance Aviation is backed by Advance Local. The website describes Advance Local as one of the largest media companies in the United States. Advance Local has its headquarters at One World Trade Center, with media groups in every region of the country. The team says its roots in storytelling go back over 190 years.

The company publishes an annual aviation Horizon report, and its 2026 edition is now out. It also runs an aviation insights blog. Its work aims to help airports increase enplanements, reduce leakage and boost community commitment to fly local. Client testimonials on the site come from airport directors and from SkyWest.

Services

• Digital marketing
• Paid social
• Search engine marketing
• Outbound campaigns
• Inbound tourism campaigns
• Creative concepting
• Video production
• Airport landing pages
• Traditional media planning and buying
• Marketing strategy development