Advance Aviation

Advance Aviation is the airport marketing arm of Advance Media NY, a media and marketing company in upstate New York. The company says it works exclusively with small and mid-size airports across the United States to reduce passenger leakage and increase enplanements, passenger retention and load factors.

Services

• Digital marketing: geo-targeted display, behavioural targeted video, paid social, re-messaging and search engine marketing
• Creative concepting and video production
• Traditional media planning and buying
• Marketing strategy development
• Outbound campaigns for local flyers and inbound tourism campaigns

Company facts

• Part of Advance Media NY, which is backed by Advance Local, described by the company as one of the largest media companies in the United States
• The company says it has worked with more than 100 current and past airport clients
• Publishes an annual aviation Horizon report and an insights blog

Approach

The company says its approach is anchored by a digital strategy, layered with creative concepting, traditional media buying and planning, and strategy development. It also provides award-winning creative examples and a video showcase on its site, and says its focus is community engagement for travellers who could fly from their local airport.