8020 Communications

8020 Communications is a strategic communications consultancy for the aviation, travel and mobility industries. It helps clients build understanding and trust with customers, investors, employees and partners. Its work brings together media relations, social media, content and digital marketing. The firm works out which audiences, outlets and messages matter most, and focuses its effort there.

The company takes its name from the Pareto Principle. Vilfredo Pareto was an Italian economist and engineer, and his idea says that 80% of results come from 20% of factors. The firm uses that idea to decide where public relations and digital marketing work will have the most effect.

Reputation work includes horizon scanning, company and CEO reputation advice, perception audits, sustainability communications, narrative development, issues management, stakeholder relations, employee engagement and public affairs. The team starts by defining audiences and checking how a brand is seen today. It then builds a communications plan to shape that view across every channel.

The media team handles analysis and targeting, proactive outreach and a reactive press office. It also offers rapid response commentary, thought leadership, media events and press trips, and global news distribution and translation. Its journalist network reaches national, trade, financial and consumer titles. Results are tracked through monitoring and evaluation.

Social media services include audits and strategy for companies and senior executives, content planning, multimedia content creation, influencer relations, platform management and community management. Content services cover articles, reports, speeches and whitepapers. Digital work covers targeted campaigns that turn interest into action. The firm also provides crisis communications, spokesperson support and event communications.

The company works with airlines, airports, travel brands and other transport businesses. Its case studies include work for Brunei Tourism, Etihad, Delta and Expedia, and a media relations project for the Port of Dover. London City Airport has also appointed the firm.

The firm works across international markets and travels to places such as Las Vegas, Geneva and Shanghai to support clients. When clients need local support in another language, it uses a network of specialist PR firms around the world. It has offices in Guildford and London, and it is an active member of the Board of Airline Representatives UK, the Air Charter Association, the European Business Aviation Association and ABTA, the Association of British Travel Agents.

Services

• Reputation management
• Media relations
• Social media
• Content creation
• Digital marketing
• Crisis communications
• Spokesperson support
• Event communications
• Public affairs
• Thought leadership