The Quotient Group

The Quotient Group is an aviation marketing agency based in Greenville, Wisconsin. The site describes it as a full-service marketing agency with 100 years of aviation experience. The company offers strategy, creative, content, advertising and events services for airports and airlines.

The strategy services include communication blueprints and marketing plans. They also cover reporting and analytics, customer experience surveys, community perception studies, and media and crisis communication training. The site lists these as ways to build a roadmap for airport advocacy.

The creative work covers advertising, print and digital collateral, website and social media graphics, route maps and terminal maps. Branding work includes logos, identity, templates and brand guidelines. The content work covers websites, social media management, newsletters, press releases and social promotions.

The advertising services cover display and search, connected TV, TV and radio, print, outdoor and billboards. The events services cover new airline and route announcements, ribbon cuttings, event and meeting planning, and community support programs.

The company runs the Airport Roundtable Series, a small industry conference. It also offers in-terminal advertising. The site says the company is changing the model for airport terminal advertising.

The site says the company works on monthly retainers or on project-specific billing. It says its founder started the first aviation-specific marketing agency. The site says many clients began as airport colleagues or friends from earlier careers.

The site lists a Greenville address at N1374 Tuckaway Ct. and a phone number, 920-809-4550. A contact form asks what project needs help. The options include brainstorming, creative and design work, and general consulting. The site also has an e-newsletter sign up and a page on DBE, ACDBE and SBE status.