Tangerine

Tangerine is a design consultancy with studios in London, United Kingdom, and Seoul, South Korea. It describes itself as a strategic agency that helps companies create new product and service experiences. Its work covers aviation, rail, consumer products, technology and robotics.

What the company does

• Product design and design engineering
• Service design
• Colour, material and finish design
• User experience and interface design
• Trend forecasting and vision setting
• Insight research
• Design and brand strategy

Aviation and transport work

Projects shown on the company site include British Airways First Class, a fleet renewal design for LOT Polish Airlines, and seating innovation for Recaro to enter the long-distance rail market. The site also names Cathay Pacific, Finnair, Virgin Australia, Gulf Air, Southwest Airlines and Japan Airlines among its clients. The company states that it created the world's first fully lie-flat bed in business class. A recent news item says British Airways unveiled its A380 First cabin, designed by Tangerine.

Recent recognition

The Tangerine and Buzz airline soft product collection, a set of comfort items for premium economy that includes a neck pillow, an eye mask with earbuds, a lumbar cushion and a blanket, won a 2026 Australian Good Design Award in the Concept Design category.

Company facts

• Studios in London and Seoul
• The company says it holds dozens of patents and has taken hundreds of products to market
• Clients range from startups to global brands, and include Toyota, Samsung, Hyundai and Volkswagen