Haley Brand Aerospace Agency

Haley Brand Aerospace Agency is a brand and marketing agency for the aviation and aerospace industry. It is based in Dallas, Texas. The agency offers brand strategy, naming, identity design, digital marketing and public relations. Its founder is a licensed commercial pilot.

The agency launched in 2000. Before that, its founder worked in the film industry and produced films for national brands, including Walmart, Southwest Airlines and Phillips 66. Its first aviation client was Cessna, for film and trade show work. The agency says it hires only senior level staff, and that each team member has at least a decade of experience.

Naming and verbal branding covers naming, nomenclature, taglines and concept development. Brand strategy and positioning covers brand architecture, messaging, storytelling, market analysis and media planning. The agency says it builds authentic brand identities that stay consistent in every public appearance.

Digital and social media services include digital marketing strategy, pay per click and search engine marketing, content development, user experience strategy, analytics and keyword strategy, social strategy, information architecture and branded films. Identity and design covers advertising and collateral, UX and UI website design and development, ecommerce development, mobile and tablet design, brand identity, branded environments, corporate identity and packaging design.

Brand public relations covers corporate communications, media relations, reputation management and earned media placements. Clients can request a website evaluation or a brand audit.

The agency says it has worked with clients in almost every sector of the industry. These include air transport, business aviation, rotorcraft and defense. Client logos on the site include American Airlines, Southwest Airlines, Cessna and MD Helicopters. The site also shows member logos for Helicopter Association International and the National Business Aviation Association.

Services

• Naming and verbal branding
• Brand strategy and positioning
• Digital and social media
• Brand public relations
• Identity and design
• Website design and development
• Ecommerce development
• Website evaluations and brand audits
• Advertising and collateral
• Branded films