Groom Aviation

Groom Aviation LLC is a marketing and consulting firm for general and business aviation. The founder created the company in 2008 with the idea of helping general aviation companies find a pathway to success. Today the firm offers strategic and tactical business planning, along with marketing and sales tools to help clients reach their goals.

The consulting side of the business covers strategic planning for general aviation business and product plans. It also supports acquisitions and divestitures, distribution programs that cover direct sales and dealer or distributor networks, and aftermarket and customer support. The firm also works on service and FBO operations.

Management services cover corporate and product marketing strategy, budget development and suggested mediums, event planning, media buying, and corporate communications and PR management. Technical services cover market research and analysis, competitive evaluations, technical copywriting, product specification sheet development, and chart and graph creation.

Creative services include corporate and product branding, print and digital advertising design, collateral design such as brochures, flyers and posters, event graphics, website design, copywriting, photography and blog development.

The website says the firm's designers, copywriters and photographers understand the how and why of aviation campaigns. The team says it lives the customer experience as aircraft owners. The company says its product marketing, corporate branding and customer touchpoints come from direct personal experience in the industry.

The firm has won design and copy awards from AGDA. The website lists a 2012 campaign for Piper Aircraft print advertising and a 2013 campaign for the 75th anniversary of Piper Aircraft. The firm has also worked outside aviation, in the diesel truck and motocross markets.

The founder and president is a pilot with more than 11,000 hours of flying. The site describes him as having one of the most comprehensive resumes in the industry. Two team members who handle marketing and communications also hold pilot licenses. The company says its client base grows mostly through word of mouth.

Services

• Aviation marketing
• Corporate and product marketing strategy
• Media buying
• Event planning
• Market research
• Competitive evaluations
• Technical copywriting
• Corporate and product branding
• Website design
• Strategic planning