Aviation Business Consultants International (ABCI)

Aviation Business Consultants International, known as ABCI, is a United States marketing agency that works only with companies serving the aviation industry. It was started by Paula Williams and her husband John, who ran a business leasing aircraft to flight schools before moving into aviation marketing. The company says its aim is to help aviation companies sell more of their products and services.

Services

• Marketing and sales strategy consulting
• Website design and refreshes
• Aviation SEO and digital marketing
• Copywriting, social media management and press releases
• Video, graphics and written content for technical products
• The ABCI Aviation Sales and Marketing Lab, a group of aviation sales and marketing professionals who share what works

Who it works with

ABCI lists four main client groups: MROs, FBOs, brokers and consultants, and component and software companies. It also names flight schools, suppliers and appraisers, and says its clients include aircraft sales, training, maintenance, management and charter firms, component makers and service providers such as insurers and lenders. Its approach is built on inbound, content and direct response marketing rather than brand advertising.

Company facts

• Marketing agency for the aviation industry only, according to its website
• Led by Paula Williams, a pilot with a marketing background
• Publishes an aviation marketing blog, interviews and book club discussions