Marrakech First

The company began with two brothers, Youssef and Ali, who grew up in Kelaat M'Gouna in the Valley of Roses. Marrakech First says it grew out of their summer trips across Morocco as children.

Desert tours, shared or private

The 3 day desert route is the core product. It comes in several versions. All start with daily departures and offer free cancellation up to 24 hours before.

• Shared tours, Marrakech to Merzouga, from 98 euros.
• Shared Marrakech to Fes, from 105 euros, and Fes to Marrakech from 103.
• Private luxury tours from Marrakech to Merzouga, from 350 euros.
• Private Marrakech to Fes, from 390, and Fes to Marrakech from 450.

Private tours need at least two travelers. Prices are per person and include taxes.

Atlas and activities

For hikers there is a 2 day Toubkal trek from Marrakech at 110 euros. Short activities include an Agafay desert outing with sunset quad ride, camel trek, dinner and live show, from 31 euros, and a 4 hour paragliding flight over the Atlas foothills.

Custom trips

The company also designs tailor-made trips with Saharan dunes and imperial cities. A quote is free. It says it offers instant confirmation on bookable options, and custom trips come by inquiry.

Its own figures

The site shows a 5.0 score and a 24/7 support promise. These are the company's statements. Call or write to the Marrakech team to plan the trip.