IAG Loyalty

IAG Loyalty runs loyalty programs for airlines and other brands. It is known mostly for Avios, a reward currency that people collect through everyday spending and use to pay for travel. The company trades as part of Avios Group, an operating company of International Consolidated Airlines Group. The site says the company exists to build good customer and employee experiences through one-to-one marketing.

The business began as Air Miles in 1988. The site describes it as the first travel loyalty program in the United Kingdom. It became Avios in 2011. Over the years it opened a contact center that handles only redemption flights. It also launched credit card programs with American Express and brought more airline programs onto the Avios currency.

The company has two main divisions, Loyalty and Holidays. The Loyalty division manages Avios. Airlines that use it include British Airways, Iberia, Aer Lingus, Vueling, Qatar Airways, Finnair and Loganair. The site says more than 70 million members can collect and spend Avios. They can do so across travel, retail and financial services partners.

The Holidays division runs the holiday brands for British Airways and Iberia. The site says its range covers more than 10,500 hotels in over 600 cities across 100 countries.

The parent group, International Airlines Group, is described as an airline group. Its airlines operate more than 600 aircraft. The site says they carry over 122 million customers each year to 285 destinations in 93 countries.

IAG Loyalty also works with business clients. Its enquiry form lists topics such as the Avios currency, employee engagement, loyalty consultancy and strategy, and loyalty solutions. Partners named on the site include IHG Hotels and Resorts, Avis Budget EMEA, Nectar and bp pulse. Recent news covers an Avios partnership for electric vehicle charging. It also covers Avios-only flights with Aer Lingus and British Airways.

The website has a contact form for business enquiries. It also has a link where members can find their account details.