Gözen GSA

Gozen GSA is a general sales agent for airlines in Turkey. A general sales agent, or GSA, sells and promotes an airline in a market where the airline has no office of its own. Gozen GSA is a subsidiary of Gozen Holding, a group that has been established for over 40 years. The company works as a representation and supervision firm.

The base of the service is standard commercial representation. The company focuses on raising sales and on marketing the airline brand across Turkey. A dedicated team manages relationships with travel agencies, travel management companies, tour operators and corporate accounts. The main aims are to cut airline costs, improve the customer experience and grow revenue.

Ticket offices are part of the offer. The company staffs physical sales points at Istanbul Airport and Sabiha Gokcen Airport. These airport offices run seven days a week, 24 hours a day. A 24 hour customer service line is also available. The team handles reservation and ticketing requests from direct customers. It uses professional reservation systems, such as Amadeus. A separate group coordinator manages group requests.

The sales work covers many tasks. It includes building sales and marketing plans for corporate, online and retail channels, and creating new customers and revenue streams. It also covers visits to key accounts such as tour operators, with weekly visit planning and follow up. The team tracks prices and competitors and works with the airline's pricing teams. It also sets up and follows agency incentive agreements.

Marketing support is another area. The company offers market research, product and brand positioning, and advertising briefs for the carrier. It prepares media plans and email distribution to its contact database. It sends direct emails and newsletters to business and consumer audiences separately. It also runs e-commerce work with a digital media agency.

The company arranges events for travel agencies, press conferences and meetings. It can hold events with local partners. It also offers translation services and printed materials in several languages.

The website also shows airline news items. These include a new long haul route for LOT Polish Airlines to Bangkok, a Riyadh Air memorandum with Huawei, and a Star Alliance award. Visitors can read these items and the service list on the site.