Flight Directors

Flight Directors is an independent general sales agency based in the United Kingdom. A general sales agency, or GSA, sells and markets seats for airlines in a market where they have no office of their own. The company focuses on airline sales, marketing and distribution. It works in the UK, Ireland and other European markets.

The company launched in 1984 and says it has worked only with airlines. Since 2000 it has focused on passenger GSA service for international airlines. It helps airlines enter the UK travel market and build ties with all sales channels. From 2025 it plans to offer representation in other European markets.

Its main services are sales, marketing and customer service. The sales offer is shaped around what each airline wants for its market and brand. The marketing work uses both digital and traditional methods. The customer service team runs the local reservations desk for airline passengers.

Other services listed on the site include events, media buying and on-ground activations. Activations are live promotions that show an airline brand to the public. The company also works with travel technology such as NDC and virtual interlining. NDC is a way for airlines to sell directly to travel agents.

Flight Directors also has a research and advice contract with government regulators. It covers commercial questions about the supply of and demand for charter capacity. The site says the team speaks more than ten languages. It also says the staff has years of combined experience and that the company has launched airlines.

Client comments on the site come from Garuda Indonesia, Air Niugini and RwandAir. Air Niugini says it has worked with the company for over 20 years. The team page names sales managers for RwandAir and Royal Brunei Airlines. The company says it follows IATA rules and runs an internship program called Flying Start.

The website lists services, an about page, a media hub and careers. It also has a contact form for airlines that want to grow revenue in its markets.