Belli AI

Belli is a cargo management software company for airlines and ground handlers. Its system is AI-native and keeps booking, handling and billing on one live record. The team has links to Singapore and works with airlines in several regions.

The founders came from airline cargo themselves. Their backgrounds include cargo control, revenue management, ground handling and airline IT. The company says the team is ex-AirAsia Cargo. It has 35 people in 3 teams and works with 12 airlines. Belli is venture-backed, cloud-native and API-first. It connects to GSSAs, handlers, forwarders and customs authorities.

The software is split into modules. Data tables hold the daily working lists. Finance covers prepaid balances, invoices and settlement. Dashboards show flights, schedule and capacity, named cargo reports and spot quote analytics. The commercial module handles rates, charges, allotments, requests, charter contracts, spot rates and air waybill stock. A charter tool takes a request from the inbox through quotation, approval, contract and billing.

The operations module covers acceptance, build-up, imports, the warehouse, terminal charges and ULD management. In build-up, staff drag shipments from the lying list into ULDs, and one waybill can be split across containers. A mobile app lets staff scan a waybill for acceptance and build-up on a handset. The connections module is a mailbox for FFM, FHL, FSU, FMA and FNA messages. It shows the raw message and surfaces failures instead of dropping them.

Belli works with cargo airlines, small airlines and large airlines. Named customers include Etihad Airways, Emirates, Lion Air, My Freighter, MSC Air Cargo, Raya Airways, Bhutan Airlines, Sin-Kung Airways, airBaltic, MJets Air, Royal Air Maroc and Pakistan Single Window. The system is built for large networks, with multi-hub operations, interline agreements, IATA CASS billing and dangerous goods screening.

Belli does not hand over software and leave. Its implementation team works on the acceptance floor beside the airline's cargo staff. Each airline runs on its own address. The company also publishes news about releases and go-lives, such as its charter quotation flow and a postal mail guide.

Services

• Cargo management system
• Data tables
• Finance and settlement
• Dashboards and reports
• Commercial rates and allotments
• Charter contracts
• Warehouse operations
• ULD management
• Cargo messaging
• Mobile app