Pacific Aviation Marketing (HK) Ltd.

Pacific Aviation Marketing is a sales and marketing company based in Hong Kong. It acts as a general sales agent, or GSA, for airlines. A GSA sells seats and cargo space for an airline in markets where the airline has no sales office of its own. The company calls itself a growth partner for the travel and hospitality industry in Asia.

The site says its clients have relied on it for over 50 years. They include cargo and passenger airlines, airports, cruise lines, hotels, tour operators and destination marketing groups. It says its teams of travel business professionals aim to be long-term partners to these clients.

The company is part of the Jebsen Group, also known as MF Jebsen Group. Markus Jebsen is the chairman of Pacific Aviation Marketing and the executive chairman of the group. The site says he joined Jebsen and Company in 1993 and became chairman of the group in 2002.

Eddy Sat leads the aviation and travel marketing side of the group in Hong Kong and Mainland China. He joined the group in 2000 as general manager of its aviation representation business. He has been managing director of Pacific Aviation Marketing and Jebsen Travel since 2007. His own career in sales and marketing began in 1982 at Philippine Airlines and Dragonair.

Under his leadership, the aviation group built a network of fully licensed offices in major cities in Mainland China. These cities include Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen. The site says that as of 2019, the aviation group had over 100 staff. They provided sales and marketing services for more than 20 international airlines.

The company says its service is integrated and fitted to each client. It gives airlines and travel brands a way to reach buyers across Hong Kong and Mainland China without building their own offices.

The website has pages on the company, its leaders and the wider MF Jebsen Group. Visitors who work in aviation or travel can use the site to learn more about how to work with the company.