Great Southern Equipment

Great Southern Equipment: Florida’s Family-Owned Equipment Construction Dealer

Great Southern Equipment is a family-owned construction and road building equipment dealer serving all of Florida from seven branch locations for over fifty years.

Equipment lines include industry-leading brands such as Gradall, Hitachi, Kobelco, Link-Belt, Sakai, Vacall, and Kaiser, providing excavators, cranes, compaction equipment, vacuum trucks, and specialized machinery.

For equipment professionals exploring construction equipment solutions, Great Southern Equipment delivers Florida-wide coverage with family business values.

Equipment Brands & Products

Great Southern Equipment represents industry-leading manufacturers across construction, road building, and municipal applications. Gradall equipment – the company sold the country’s first Gradall machines – provides versatile excavators and material handlers. Hitachi delivers reliable construction equipment including excavators and wheel loaders.

Kobelco offers high-performance excavators known for fuel efficiency. Link-Belt provides cranes and excavators for heavy lifting and earthmoving applications. Sakai compaction equipment includes road rollers and soil compactors for road building projects.

Vacall vacuum trucks serve municipal and industrial cleaning applications. Kaiser walking excavators address specialized terrain and access requirements. Equipment lines have expanded over the years while maintaining focus on reliable brands that keep customers working.

Florida Coverage & Culture

Great Southern Equipment has grown strategically to serve all of Florida through seven branch locations while remaining true to its family business roots. The caring, customer-focused culture established by founder Ray Ferwerda Sr. continues under Ray Ferwerda Jr. and long-serving employees who help customers keep working.

An open door policy encourages communication and problem solving, making everyone feel like an equal partner on the team. Management maintains close relationships with customers – even vice presidents have sales territories, demonstrating hands-on commitment to customer success.

The focus extends beyond equipment to understanding what it takes to run customers’ businesses. Everyone at Great Southern Equipment thinks in terms of customers and makes decisions that benefit customers most. This approach has sustained the business for over fifty years serving Florida’s contractors and municipalities.

Key Services

• Excavators: Gradall material handlers. Hitachi excavators. Kobelco fuel-efficient models. Kaiser walking excavators. Link-Belt excavators. Multiple size classes. Learn about equipment solutions.
• Cranes: Link-Belt cranes. Heavy lifting capability. Construction applications. Various capacities.
• Compaction Equipment: Sakai road rollers. Soil compactors. Road building applications. Paving support.
• Vacuum Trucks: Vacall equipment. Municipal applications. Industrial cleaning. Sewer maintenance.
• Parts: Full parts support. All equipment brands. Inventory availability. Technical expertise.
• Service: Equipment maintenance. Repair services. 7 Florida locations. Experienced technicians. Customer-focused support.
• Sales: New equipment. Used equipment. Contractor customers. Municipal customers. Statewide coverage.

Quick Facts

• Company: Great Southern Equipment
• Founded: 50+ years ago
• Founder: Ray Ferwerda Sr.
• Current Leadership: Ray Ferwerda Jr.
• Type: Family-owned equipment dealer
• Locations: 7 branches throughout Florida
• Coverage: All of Florida
• Customers: Contractors, municipalities
• Equipment Brands
• Services: Equipment sales, parts, service
• Notable: Sold country’s first Gradall machines
• Culture: Family business values, open door policy, customer-focused
• Management Approach: VP-level executives maintain sales territorie

Contact Details

Address: 1023 S 50th St, Tampa, FL 33619, USA
Phone: +813-248-4971
Email: dj.yoon@gseincph.com
Website: www.gsequipment.net

Location