Videos taken by aircrew, edited and  posted on YouTube are not uncommon. With easy to use, high quality and wide angle cameras like those from GoPro easily available off the shelf, it isn’t too difficult for someone to shoot a video. But what makes some videos popular, separating these from the rest? Is it more than just a camera? And how does it impact an airline’s image? Let’s find out, in this interview with Rodrigo David, a responsible airline captain with Avianca, Brazil, whose popular channel on YouTube, known for “SAIL”, and its new best, “Higher”, also serves to market the airline, effortlessly, and in a very off-beat way.

Read everything you’d want to know, HERE.