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The Flying Engineer

Tag Archives: Campaign

Airbus’ False Marketing: It’s not you, it’s the seat

12 Sunday Jan 2014

Posted by theflyingengineer in General Aviation Interest, Manufacturer

≈ 1 Comment

Tags

A320, Airus, Bombardier, Campaign, CSeries, Embraer, Its, not you, Seat, the, Width

Seats

Airbus’ marketing seems to have gone on a slightly unrealistic overdrive, with its “Felt squashed on a recent flight? It’s not you, it’s the seat” campaign, which states:

“Airbus offers an entire product line of modern, efficient jetliners designed for today’s standard of passenger comfort: at least an 18-inch wide seat in economy class.”

That statement isn’t true. Data published by Airbus shows that the A320 family’s cabin can have either 18 inch wide seats and a 19 inch aisle, or 17 inch wide seats and a 25 inch aisle. Indigo Airlines has the 17 inch seat option. The campaign doesn’t explicitly mention the “long haul economy standard” set by Airbus, and slyly brings the A320 into the picture as well.

“The company’s entire product line is designed for modern comfort standards, ranging from the single-aisle A320 Family to the widebody A330 and A350 XWB families and the 21st century flagship A380 jetliner – which has a standard 18.5-inch seat in economy class.“

“Seat width is one of the most important – yet often overlooked – factors for passenger comfort. With an extra inch, compared to the 17-inch industry norm set in the 1950s that is still used by other aircraft manufacturers, Airbus jetliners offers travellers more personal space and room for lateral movement.”

Seat_Comparisons_A320_E195_CS100_300

Embraer offers 18.25 inch wide seats (though another technical documentation points to 18 inch wide seats) in the economy, across the E Jet series (as per company published data). The C-Series, which has threatened the A318, A319, and in part the A320 members of the A320 family, has seats that (claimed by Bombardier) are a mix of 18.5 inch wise seats and 19 inch seats (see image above). These are far wider, and more comfortable than the seats on the A320, and even the A380 in economy (claimed to be 18.5 inch wide). So, “Airbus cabins are designed to offer passengers and airlines the highest levels of comfort, services and efficiency.“?

Airbus’ inadequate and improper “research”, states “It’s not you, it’s the seat” and “the 17-inch industry norm set in the 1950s” in the same page (CLICK HERE). Truth be told, Rebecca Utz, from the University of Utah, presented a paper, “Obesity in America, 1960-2000: Is it an Age, Period, or Cohort Phenomenon?”, which shows how its “You” and not the “Seat” that has grown too big to fit in a 17 inch wide seat.

Obseity Trend Princeton

Funny huh?

Airbus A350 MSN 5 enters FAL

06 Wednesday Nov 2013

Posted by theflyingengineer in Manufacturer

≈ Leave a comment

Tags

5, A350, Airbus, Assembly, cabin, Campaign, Flight, MSN, Production, Program, test

A350_MSN5_Assy_2000pixAirbus states that the assembly of MSN5, the fifth and final member of the A350 XWB flight test fleet in the test flight campaign is now underway with the fuselage joining process. This follows the recent arrival of the three fuselage sections at the A350 XWB final assembly line (FAL) in Toulouse, France.

MSN5 is the second of the A350 flight test aircraft that will feature a passenger cabin. MSN 2 and MSN 5 will have the cabin fitted, where Airbus will put passengers on board, with cabin crew. It is for the first time in the history of Airbus that so early in the campaign 2 aircraft have been dedicated to the cabin. Earlier, aircraft would be dedicated about 2 months before the entry into service. Associated with that are delays, a lot of complaints from passengers, and a difficulty of entry into service. This was witnessed in the A320 and the A340 programs.

This aircraft will fly for the first time in Spring 2014 and will be used essentially to perform cabin related flight tests. It will also participate in the Early Long Flights where the “passengers” are Airbus employees. This allows the cabin and related systems to be submitted to near realistic operations in order to ensure a mature cabin at entry into service. In addition, MSN5 will carry out Route Proving flights to demonstrate to the certification authorities that the aircraft performs perfectly in airport operations.

To date the two A350 XWB test aircraft, MSN1 and MSN3 have clocked up over 500 flight test hours in more than 100 test flights. The A350 XWB has already won more than 760 firm orders from 39 customers worldwide. First delivery will be to Qatar Airways in the second half of 2014.

A350: About Test Flights, Pilots, Engineers, and the Second Airframe to take to the skies

15 Tuesday Oct 2013

Posted by theflyingengineer in General Aviation Interest, Manufacturer, Technical

≈ Leave a comment

Tags

A350, Campaign, Certification, Engineer, Flight, Pilot, Program, test

A350_MSN3

A350 MSN3 took to the skies on 14th October, 2013. Photo: Airbus

A350 Test Flight Program

On October 14th, exactly 4 months after the 1st A350 took to the skies amidst much media coverage, the second A350 test vehicle, Serial number 003 (MSN 3), took to the skies, allowing the program to not inch, but take confident strides towards an early certification and hopefully, and early introduction into service. Till date, the A350 has flown about 330 flight test hours over almost 70 flights.

With Airbus hoping to contain the flight test campaign within 12-13 months, to enable deliveries by mid 2014, a lot of flight testing needs to be compressed in this period, possible only with 5 test flight airplanes. This aggressiveness is to get to the market early, to “overtake its US rival Boeing to become the world’s biggest producer within four or five years”, as envisioned by Airbus chief Fabrice Bregier.

MSN1, the first A350 to take to the skies, is followed by MSN 3 and will be followed by MSN 4. These will be used for avionics, noise testing, and various other systems work through the flight test program. MSN 3 will have a greater focus on the Rolls Royce engines, and is similar to MSN 1: no cabin but equipped with heavy flight test installation. MSN 2 and MSN 5 will have the cabin fitted, where Airbus will put passengers on board, with cabin crew. It is for the first time in the history of Airbus that so early in the campaign 2 aircraft have been dedicated to the cabin. Earlier, aircraft would be dedicated about 2 months before the entry into service. Associated with that are delays, a lot of complaints from passengers, and a difficulty of entry into service. Thsi was witnessed by the A320 and the A340 programs.

MSN 1 had the most important role: freezing the aerodynamic configuration, being subject to minor changes to make sure the airplane is exactly how it should be, fine tuning the handling qualities, and making accurate performance measurements. The goal is to have something that handles very similar to the A330, as it is very important in the certification campaign to get a common type rating for pilots to fly the 330 and 350 in parallel, to allow mixed fleet flying.

The world of test flights

FT_pilots

Flight test pilots preparing for the first flight of the A350 on June 14th, 2013.

At Toulouse, Airbus has 25 test pilots, of which 15 are developmental test pilots and 10 production test pilots. There are more test pilots at Hamburg, and about 2 at China.

Says one of Airbus’ former developmental test pilots, Pierre Baud, who was with Airbus for more than 30 years, being part of the maiden flights of the A310, A300-600, A320, A340 and A321, “When we talk about pilots, we have to divide the pilot population in two. Airline pilots do not generally dream to be experimental test pilots. They will dream to be a captain on the A380 or Concorde, but they don’t expect to be experimental test pilots. Airline pilot and test pilot are two jobs that are very different. All the pilots walking in the environment of the aircraft manufacturer wish to be one day be an experimental test pilot. Which means that they have all the qualifications to perform a first flight. Because there are a lot of test pilots which are essentially production pilots in that case they wish to be upgraded to an experimental test pilot. Most pilots employed by an aircraft manufacturer dream to be an experimental test pilot.”

Flight Test Pilots and Flight Test Engineers

FT_Engineers

Engineers from Airbus checking-out the Sharklet test station aboard A320 MSN 5098. The first new-production A320 jetliner equipped with Airbus’ fuel-saving Sharklets – which rolled out from the final assembly line in April 2. Photo: Airbus.

Pilots are responsible for the safety of the aircraft. They fly the aircraft and carry out the various manoeuvres that are required. The test flight engineer has a very special role as usually he is very familiar with the aircraft as it’s gone through the build process. He knows intimately its limitations, and modifications. He’ll be the third pair of eyes, really, in the cockpit, to make sure that everything is running smoothly, with all the systems in the background working as they should. In addition, there are the flight test engineers down at the back, at their stations where they can monitor all the systems in much more detail , directing the flight test process itself.

Pilots tend to multitask, not dedicated to specific tests. The flight test engineers tend to be more specialized, and are called upon according to their specialty. It is important to have many pilots fly the aircraft because one the fine tuning of the flight controls may be very satisfactory for a small set of pilots, but the need is to expose the aircraft to a large number of pilots, including those of the training center, who are not test pilots. In the development process, certain flights aren’t too difficult, allowing training pilots to fly the aircraft, thereby exposing the fly-by-wire and handling to a large number of people, as it finally needs to be satisfactory for the entire pilot community.

There are test pilots who have the capacity to quickly learn, understand and fine tune flight control laws (handling qualities), and those who are better suited to develop a complex system such as a Flight Management System (FMS).

“The best is to be able to do both!”, says Jacques Rosay, Chief Test Pilot, Airbus.

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