- Overview
- Step 1: Select the Right Package
- Step 2: Gather Your Information
- Step 3: Create a Compelling Description
- Step 4: Add Visual Elements
- Step 5: Highlight Specializations and Credentials
- Step 6: Optimize for Search
- Step 7: Review and Publish
- Step 8: Keep Your Listing Updated
- Performance Tracking
- Need Help?
Overview #
A well-crafted listing on The Flying Engineer can significantly increase your visibility in the aviation and aerospace industry. This guide will walk you through the process of creating a compelling listing that attracts potential clients and partners.
Step 1: Select the Right Package #
Before creating your listing, consider which package best suits your needs:
Package | Price | Key Features |
Cadet (Free) | $0 | Basic listing with company name, address, and phone number |
Pilot | $299/year | Enhanced profile, social media sharing, video integration, blog article, better placement, analytics |
Engineer | $999/year | Premium placement, category banner, featured article, priority support, plus all Pilot features |
Choose based on your marketing goals, budget, and desired level of exposure.
Step 2: Gather Your Information #
Before starting, prepare the following:
- Company logo (high-resolution, preferably 300x300px minimum)
- Company description (clear, concise, highlighting your unique value proposition)
- Contact details (phone, email, website, physical address)
- Social media links
- Services offered (be specific about your specialties)
- Certifications and credentials
- High-quality images of your facilities, aircraft, or products
- Video content (for Pilot and Engineer packages)
Step 3: Create a Compelling Description #
Your company description should:
- Start with a strong opening sentence that clearly states what you do
- Highlight your experience in the aviation industry
- Mention specific services and unique selling points
- Include relevant keywords for better searchability
- Keep paragraphs short and use bullet points where appropriate
- End with a call to action
Example:
“Sky Maintenance Services has provided FAA-certified aircraft maintenance for corporate and private jets since 1995. Specializing in Gulfstream and Bombardier models, our team of 30+ certified technicians delivers 24/7 support at our state-of-the-art facility in Atlanta. Known for our quick turnaround times and meticulous attention to detail, we’ve maintained a perfect safety record for over 25 years. Contact us today to schedule your maintenance check.”
Step 4: Add Visual Elements #
Listings with visual elements receive 35% more engagement. Consider adding:
- Professional photographs of your facilities
- Images of your team in action
- Pictures of aircraft you’ve worked with
- Certification logos
- Video tours or testimonials (for Pilot and Engineer packages)
Ensure all images are high-resolution and properly cropped.
Step 5: Highlight Specializations and Credentials #
Use this section to showcase what sets you apart:
- List all relevant certifications (FAA, EASA, etc.)
- Detail specialized services
- Mention manufacturer authorizations
- Include years of experience
- Note any awards or recognition
Step 6: Optimize for Search #
Include industry-specific keywords throughout your listing, particularly in:
- Title
- Description
- Services section
- Tags
Common effective keywords include specific aircraft models, maintenance types, geographical service areas, and specialized equipment.
Step 7: Review and Publish #
Before publishing:
- Double-check all information for accuracy
- Ensure contact details are current
- Preview how your listing appears on different devices
- Check that all links work correctly
Step 8: Keep Your Listing Updated #
A stale listing can harm your credibility. Schedule quarterly reviews to:
- Update any changed information
- Add new services or credentials
- Refresh images and videos
- Add recent accomplishments or news
Performance Tracking #
For Pilot and Engineer packages, monitor your listing’s performance through:
- View count
- Click-through rate to your website
- Inquiry statistics
- Geographical data on visitors
Use these insights to refine your listing over time.
Need Help? #
Our support team is available to assist you with creating or optimizing your listing. Contact us at [email protected] or call [phone number] during business hours.