The Bain & Co report, which will be used by SpiceJet to restructure the airline, isn’t yet out. But it doesn’t take a consulting firm to look at the obvious.
On 16th January, 2014, SpiceJet announced the filing of its 2014 Summer flight schedule with the DGCA, for approval. The summer schedule starts from March end, and runs till October end.
The new schedule drops more routes than it adds, a sign of the airline restructuring in blossom.
On the international front, the airline will add Hong Kong and Dhaka, as destinations. SpiceJet will be discontinuing its Pune-Bangkok, Varanasi-Sharjah, and Delhi-Guangzhou flights. Sharjah will continue to be served from Pune and Lucknow, and Bangkok from Bangalore. Guangzhou will be served from Kolkata, along with Hong Kong.
Few persons close to the airline operations told The Flying Engineer that loads on the Bangkok-Pune flights were very dismal, once recording as low as 4 passengers flying on a 189 seat Boeing 737-800.
Domestic destinations that will be done away with are: Pondicherry, Trichy, and Allahabad.
According to the airline, the revised schedule will ensure optimal utilization of the airline’s fleet.
To further increase focus on its customers who opt for SpiceMAX, SpiceJet will be reconfiguring its Boeing 737 aircraft to offer 5 rows of seats with enhanced legroom and value added services. The Corporate Frequent Flyer program, to woo business travelers, was introduced late 2013. This focus on Business class seems to stem from Sanjiv Kapoor, who has not been involved with a low cost airline before.