Airbus’ marketing seems to have gone on a slightly unrealistic overdrive, with its “Felt squashed on a recent flight? It’s not you, it’s the seat" campaign, which states:
“Airbus offers an entire product line of modern, efficient jetliners designed for today’s standard of passenger comfort: at least an 18-inch wide seat in economy class."
That statement isn’t true. Data published by Airbus shows that the A320 family’s cabin can have either 18 inch wide seats and a 19 inch aisle, or 17 inch wide seats and a 25 inch aisle. Indigo Airlines has the 17 inch seat option. The campaign doesn’t explicitly mention the “long haul economy standard” set by Airbus, and slyly brings the A320 into the picture as well.
“The company’s entire product line is designed for modern comfort standards, ranging from the single-aisle A320 Family to the widebody A330 and A350 XWB families and the 21st century flagship A380 jetliner – which has a standard 18.5-inch seat in economy class.“
“Seat width is one of the most important – yet often overlooked – factors for passenger comfort. With an extra inch, compared to the 17-inch industry norm set in the 1950s that is still used by other aircraft manufacturers, Airbus jetliners offers travellers more personal space and room for lateral movement."
Embraer offers 18.25 inch wide seats (though another technical documentation points to 18 inch wide seats) in the economy, across the E Jet series (as per company published data). The C-Series, which has threatened the A318, A319, and in part the A320 members of the A320 family, has seats that (claimed by Bombardier) are a mix of 18.5 inch wise seats and 19 inch seats (see image above). These are far wider, and more comfortable than the seats on the A320, and even the A380 in economy (claimed to be 18.5 inch wide). So, “Airbus cabins are designed to offer passengers and airlines the highest levels of comfort, services and efficiency.“?
Airbus’ inadequate and improper “research", states “It’s not you, it’s the seat" and “the 17-inch industry norm set in the 1950s" in the same page (CLICK HERE). Truth be told, Rebecca Utz, from the University of Utah, presented a paper, “Obesity in America, 1960-2000: Is it an Age, Period, or Cohort Phenomenon?", which shows how its “You" and not the “Seat" that has grown too big to fit in a 17 inch wide seat.