Bangalore, the supposed aviation capital of India, and rumoured to eventually become AirAsia’s operational base, will witness something like never before, tomorrow.
The airline, known for its loud and off-beat branding, will mobilize a convoy that will run between Hotel ITC Windsor, and Bangalore’s Kempegowda International Airport. The 32km drive will see loads of Royal Enfield bullet motorcycles, and an open roof bus which will have Tony (Group CEO, AirAsia), Mittu (CEO, AirAsia India), and few cabin crew waving out to the crowd.
Tony will fly his first ever AirAsia India flight tomorrow, on board i51320 from Bangalore to Goa, scheduled to depart at 15:10 local (IST, GMT + 05:30). Tony Fernandes will fly for the first time to Goa; his parents’ roots trace back to the tourist city.
Tomorrow’s branding will be one of a kind, and will give AirAsia India significant publicity. Ratan Tata, who is at Bangalore meeting AirAsia India employees, may stay away from tomorrow’s stunts, as it is culturally a stark contrast to the ways of the attention shy guy.
Welcome different branding, India. Now everyone can see.