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Randy_Journal

Randy’s Journal, hosted under Boeing Blogs (the plural definitively misleading as his is the only blog), has been running since the January of 2005 with one key point that I was hoping, since 2011, would get noticed: the header image. (shown above with spoilers highlighted in boxes)

The header image shows a Boeing 787, which appears to be on a climbout, with the spoilers deployed. It may be an unnecessary fuss, but in the line that he walks on, which is Marketing: details matter, and nothing could be as discomforting as the image of a Boeing 787′s spoilers deployed on a climbout.

The Blog (CLICK HERE) is described as, “Randy’s Journal is a place to find the inside stuff about the commercial aviation world.” Surely, and coincidently, the header image is a reflection of the present state of the Boeing 787 program: Adding unnecessary, and dangerous drag on a program that is struggling to climb out into the green.

There are many who have an eye for detail, and when they spot the Vice President for Marketing lacking that, it doesn’t speak much (or does it?). Especially an oversight from a man who once was a flight test engineer.

Boeing is a good company run by some of the best professionals, producing some of the most innovative and trend-setting products, but I sincerely hope Boeing starts paying more attention to detail in whatever it does, big or small.

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